01 · Real estate
6 months
−42%
CAC
Leads came in, sales did not. I linked ads, CRM and actual salesand cut channels that did not move revenue.
First reply4 h → 11 min
FRACTIONAL CMO · EST. MMXVIII · REMOTE
Marketing
is not creativity.
It is chemistry.
reactionads + CRM + sales → CAC −42%
Fractional CMO. I look for growth in the offer, funnel and analytics, test performance hypotheses and scale what holds up in the numbers.
Diagnosis first.
Treatment after.
In 14 days I review the funnel, offer, channels, analytics and unit economics. You get a problem map, 3-5 growth hypotheses and a 30-day action plan.
OUTPUT: 3-5 HYPOTHESES + PLAN · 14 DAYS
DIAGNOSTIC · SCAN
5 / 5
- Unit economicsLTV / CAC / payback
- Offer and positioningICP / JTBD
- Funnel and leak pointsleak-scan
- Channels and creativesCPL / CTR / ROAS
- Analytics and attributionCRM / end-to-end
Numbers from real projects.
02 · Italica
2026
15M+
rubles of profit from marketing
Full marketing for a decorative plaster manufacturer. My AI agent Viktor qualifies inbound leads, managers close the deals.
03 · Studio-A1
Premium decorative coatings: digital share of revenue grew from 15% to 62%, marketing profit over ₽14M in 14 months.
62%
I don't take everyone.
I TAKE IT IF
3/10
leads
- ✓there is budget to test hypotheses
- ✓you're ready to rework the offer if that's the problem
- ✓decisions are made on numbers
- ✓the goal is revenue
I DECLINE IF
7/10
leads
- ✕"competitors look brighter, do the same"
- ✕you need "just a pretty creative"
- ✕KPIs are likes and reach
- ✕you expect 2x without budget growth
- ✕you believe in "marketing without a budget"
If ads can't solve the task, I'll tell you before we start, so neither your budget nor my time goes to waste.
How to work with me.
consultation, sprint or full management
Flagship · managementfrom 3 months
Fractional
CMO
I run your marketing end to end and own the numbers like an in-house head of marketing. Just without the salary and the hiring.
Open projects.
FREE SAFRONOV-GPT · AI
24/7
1000+
active users
Safronov-GPT
My free ChatGPT for marketing: it checks your offer, calculates unit economics and suggests hypotheses.
Test it →
TELEGRAM · CHANNEL
@safronov_ads
2000+
subscribers
"Honest Marketing"
I write about marketing, sales and AI. Posts get quoted by media in Russia and the CIS. There are memes too.
Subscribe →In marketing since 2018
// WORKING PRINCIPLE
"I speak directly when something does not work or you are wrong. Results matter more to me than politeness."
up to ₽70M
in monthly budget under management
Seen it from inside
worked on the client side, so I know what you expect from a contractor.
Built for your niche
I build the plan around your niche, business and expectations. No templates.
5+ from scratch
marketing departments and 50+ specialists hired.
Table of credentials.
The elements my expertise is built from. Click a cell to see the details.
- Awards and ratings
- Stage and media
- Expertise
TOP-1
$ readout --element 01 · awards and ratings
Top-1 GEO case at Optimization 2026
Award for the best GEO case: how a brand appears in AI answers.
Certificates
01/ 15
flip through the deckor drag a card
Microsoft Advertising
Search Certification
Microsoft's ad network, reaching about 1 billion users
Verify on CredlyOn stage and on air
REC · 9:16
REC · MDA 2026
REC · LOOP
Answers to the questions I get asked most often.
How much do your services cost?
There's no fixed price. I estimate by goal × scope × timeline and give you the final number after diagnostics.
Who do you work with, and who do you take on as a client?
I don't take everyone: out of 10 requests, 3 go into work. I need a budget to test hypotheses, readiness to rework the offer and decisions made on numbers. If the goal is likes and reach, we won't be a fit.
How is the process structured?
Three formats. Paid diagnostics in 14 days: I review the funnel, offer, channels, analytics and unit economics, and you get a problem map and 3-5 hypotheses. Launch and test: a 2-6 week sprint. Free consultation: a 60-90 minute call if you need an outside view.
What is your experience, and what budget scale have you worked with?
I've managed budgets of up to ₽70M a month and worked both on the client side and on the agency side. I've built 5+ marketing departments from scratch and hired 50+ specialists.
What is SafronovGPT, and is it really free?
SafronovGPT is my GPT for marketing tasks, used by 1000+ people. Yes, it's free, with no hidden charges.
Where do I start?
With a brief on Telegram. Then diagnostics, and based on the results we decide what you need: a sprint, fractional CMO support or a one-off consultation.
There is no price list.
I price per task.
There's no single price for everyone. I price each task separately by goal, scope and timeline. After diagnostics you get an exact estimate.
Get diagnostics →
$ ESTIMATE · INDIVIDUAL
→
estimate = f( goal × scope × timeline )
Goal
growth / retention / launch
Scope
budgets · channels · team
Timeline
sprint / systematic management
We start with diagnostics and take it from there.
Have a task?
Start with diagnostics.
First we go through the numbers and hypotheses, then decide what you need: a sprint, fractional CMO support or a consultation.
// three questions we do not start without:
- → how much does a customer cost now?
- → does unit economics work?
- → what is the offer besides a discount?